The project aims at commercial cultivation of Noni, a plant with Health Enhancing properties with improved varieties to assist in raising the profile of this plant from traditional, folk medicine to mainstream Natural Health Product. 

• Botanically called Morinda citrifolia.
  
  

• Commercially known as “NONI”.
  
  

• Family- Rubiaceae (coffee family).
  
  

• Noni is a tropical fruit from the tree Morinda citrifolia, popularly known as Indian Mulberry originated from India.
  
  

• Perennial evergreen shrub or small tree with life span of min.40 plus years.
  
  

• Highly lucrative crop and cultivable throughout India.
  
  

• Worldwide market and huge demand.
  
  

• Valued by traditional healers for its health benefits.
  
  

• Noni's healing properties are recorded in the Ayurveda and Siddha Medicinal texts of India.
  
  

• The medical world hails Noni for its rich source of “proxeronine” which is a precursor for “Xeronine”.
  
  

• Discovery channel's “Today Health Programme” aired on the 3rd Day of February 2003, stated “Noni is the greatest Nutritional discovery of our times”.
  
  

• Fruits from this plant have been found to be panacea virtually for all kinds of health conditions.
  
  

• Encouragement by govt. for wasteland cultivation, coastal shield and watershed development programs and grants for various projects in process.