Noni Cultivation
Seminar Presentation

Good Morning and Welcome.

I welcome each and every one of you to this Presentation on Noni cultivation.

I request you to listen to this presentation in a way it can make a difference in your life and allow you to take a decision for your future. I request you to reserve all your queries till the end of the session and listen to me with an open mind. Today I am going to discuss about the cultivation of the fruit of a plant called Morinda Citrifolia. Noni is the commercial name of this fruit in the World.

Among various plant species, Noni has been extensively used by people world over as food, dye and other purposes and connected directly with billions of people’s health and livelihood. This fruit contains more than 150+ neutraceuticals that are required by our body on a daily basis. Noni has proved to be an amazing health enhancer for all kinds of modern health condition.

Noni is very popular in the world as a food supplement. More than 40 Universities in the world are undertaking research on the health enhancing properties of this fruit and published more than 500 research papers on Noni. There are more than 30,60,000 weblinks on the Internet that speaks about its immense popularity in the world with the market over Rs. 300 Crores.

We at Divine Noni have done extensive research on this particular species Morinda citrifolia (NONI) since last 5 years and products manufactured, marketed and exported by us since last 3½ years.

Today we have our presence in all the state and union territories of India and we have our presence outside India also. Noni has proved its efficacy and is moving by the power of the product, and created its strong base in India and in the world market.

Based on the growth of Divine Noni, we see a massive demand for the product in the future. This requires supply of huge quantity of raw material – Noni Fruit. Today we as an integrated company engaged in the entire activity right from the Plant to the Product to the People [P-P-P] or we call it Fruit – to Formula – to Future [F-F-F] i.e. the Research & Development, Cultivation, Processing, manufacturing and this Natural food supplement made from the fruit of the plant called Morinda Citrifolia.

We draw your attention to fact that our forward integration [i.e. manufacturing of product and the marketing of the product] has got a strong base in India and we have planned to take Divine Noni to 63 countries in the world in the next 3 years. Seeing the growth and potential of this product and to meet the future raw material requirement of the Noni Industry, we have commenced our backward integration [i.e. Cultivation] facilities in a contract cultivation module. The strength and longevity of a big building depends on the strong foundation.

Need for Noni Cultivation –

1. To meet the future Demand. As the demand for the product Divine Noni is growing everyday we have planned to meet our future demand and supply requirements.

2. To make Divine Noni Available to common man at an affordable price – the vision of our beloved chairman is to bring down the cost by which Divine Noni can reach all the segments of the society.

3. To carry forward Noni Good Health and wellness revolution to reach every nook and corner of India.

4. To Rejuvenate and Revitalize the Indian Farming Industry. Today the present situation of farmer is not encouraging due to various parameters like labour, marketing challenges. middlemen, less yield, no proper pricing etc etc. If you look into their eyes and try to understand their need of the hour you will find that everyone is looking for a change in the crop which will give them profit. But they have a big question in their minds, “who will supply them necessary technology, Who will guide them rightly and regularly, Who will supply them the good quality raw materials (plants), Who will support them and finally who will Buy their produce on harvesting.

To answer all their queries Divine noni Cultivation Council (INCC) has initiated the Noni contract cultivation programme.

5.To provide a new life to Farmer - Noni Cultivation is not only going to change the life of the farmers but also change the life style of the farming community by giving them a new life through the blessings of Noni users’.

6. Creating Green pension for the farmers – by providing continuous income for 40 plus years through Noni Cultivation.

7. To promote Organic and Organic Cultivation- the whole world is changing from Chemicals to Naturals. The Worldwide shift towards organic for the dangerous effects of the chemical farming. Promoting the importance Organic cultivation in which there is no challenge to the health, no fear of soil declination, no pollution and no damage to our environment. To advocate the same we have our own bio fertilizer manufacturing facility namely Divine Noni Organic Inputs (INOI).

These are the major reasons why we are taking up the Noni Cultivation Programme. Now let us discuss about the technical aspects of Noni Cultivation.

Basic Data on Cultivation :

1. Soil :

Noni plant comes up very well in any kind of soil whether it is alkaline or saline but performs very well in sandy loam soil.

2. Climate & Temperature :

It can be grown in any adverse climatical condition whether it is very hot or low rainfall or high rainfall it is grown in tropics to sub tropics heavy rainfall to drough hit areas or very heavy wind.

3. Planting Season :

The ideal season for planting is June-October i.e. before the onset of monsoon or it can be planted in January to March where irrigation facilities are available.

4. Seedling :

Needs about 290 seedling /acre with a spacing of 12.25’ X 12.25’ and with a pit size of 2’X2’X2’.

5. Preparatory Cultivation :

Ploughing and leveling the land to optimum field condition is necessary.

6. Irrigation :

Noni plant thrives with moderate irrigation and can survive even in drought conditions once the plant is established. Irrigate regularly during the early stage of the plant to enable the plant to establish better.

As we are going to take up noni for the commercial cultivation, we require the presence of water for better yield and growth as per our guidance and projections.

7. Weeding :

It can be controlled by following drip irrigation system. You can carryout weeding as when necessary.

8. Pest and diseases :

Normally Noni is resistant to pests of diseases. However if required it can be controlled easily by organic pesticides.

9. Harvesting :

Noni plant starts flowering 8-10 months after planting. But we suggest to remove all the flowers upto 18 months for better growth and bushy plant. Flowering and fruiting is continuous throughout year. But 60% of the yield will be from February to June.
Noni Plant is capable of giving upto 150 kg/tree under ideal cultivation after 7 years.

Our Strategy :

Our Strategy is to promote Morinda cultivation among Indian Farmers as a profitable venture with inbuilt integrated service and support system to ensure profit and success. This contract cultivation module has been systematically designed to provide the entire support under one roof as an umbrella coverage. We offer 100% buyback of the produce at a predetermined price creating Win Win situation for both the farmer and the Organistion..

Following are the features of Noni contract cultivation of INCC providing the support “off the field” and “on the field”.

Off the Field Support-

1) 100% Security - As the Farmers get an unmatched support from conception to completion i.e. from land selection to fruit transport.

a) Prompt and personalized service and guidance.

b) Easy access to INCC trained Agri professionals.

c) Quality service from seedlings to Harvesting.

2) Crop Insurance – you can insure the crop against AOG (Act of God)- all natural calamities.

3) Institutional support - We can support to get finance from the Bank provided the farmer fulfills all the requirement of the bank as per the banker’s norms.

a) Project evaluation and project report preparation at a nominal cost.

b) Appraisal to authorities, if required.

INCC will not finance for any project.

4) Marketing support: This is the area where we are strong at and this is one of the Major sectors where most of the farming industries face the challenge because there is no forward integration. But Divine Noni has a strong forward integration (manufacturing and marketing).

INCC provides-

a) 100% Buyback guarantee with a pre cultivation price.
b) Registered Agreement (MOU) with contract cultivator

On the Field Technical Support :

1) Pre-cultivation: INCC helps the cultivator for soil testing, water testing, land selection, land preparation, Irrigation planning etc. All the guidance required before cultivation.

2) Cultivation: Technical Advice while taking the pits, mixing of organic manures and Bio inputs etc.

3) Crop Maintenance: Timely advise to the cultivators by INCC Technical professional regarding pests & diseases, control measures, manuring, weeding etc.

4) Harvest: Training for harvesting and post harvest technology to the cultivators shall be provided.
INCC also offers continuous information, interaction, inspiration and periodical training to the cultivators at our regional NRTC.

We have our regional Field research stations in eight States viz. Maharastra, Tamilnadu, Karnataka, Andhra Pradesh, Berhampur (Orissa), Kerala, MP etc and plans to extend to more states. These center are going to act as farmers training and procurement center for the state. Further we are committed to continuous plant/tree improvement and research in our Tissue Culture Laboratory (TCL) and Center for Organic Divine Noni (COIN) the primary field research center. These are the dedicated Morinda research center first time in the world.

Now let us discuss about the economics of the Noni cultivation.

Cost of Cultivation :

Investment

From second year of planting the maintenance cost will be between Rs. 40/- to Rs. 45/- per tree. [11,000 - 13,000 per acre]

(The labour and other expenses may vary from place to place)

Output / Return :

l Harvest starts from 24th Month onwards
l Break-even 3 years after first harvest.
l Increased fruit yield year after year.

Noni gives return upto 40 plus years.

Noni is a highly profitable crop compared to other commercial orchard crops like mango, sapota, etc.

Action plan/How to start :

a) Fill in the application form and registration cum booking form and send a advance commitment fee of Rs. 5000/- per acre for registration. Then pay the balance before delivering the planting materials.
b) On receipt of your payment INCC Technical team shall visit the field for feasibility study.
c) After planting is over the periodical support and service visits shall be done by the agri professional of INCC once in a month.

Highlights -

a) A highly profitable crop.
b) Requires low farm input.
c) Low recurring investments
d) Simple cultivation method.
e) Less Labour intensive.
f) Assured return upto 40 plus year.
g) Tax exempt returns
h) Time tested product

Now may I invite to all those who have land, resources, and willingness looking for proper investment to participate in Noni cultivation programme.

I appreciate your presence and listening. [questions if any]

Now I request you to take a decision today for you to take up Noni cultivation.

Thanking you